Major bookmakers sign with Racing UK
Racing UK is delighted to announce that Coral, Ladbrokes, William Hill and Sky Bet have all signed up as the channel’s premium partners in a new one-year deal.
The partnership, which starts on February 1, 2012, means the four major bookmakers will receive significant sponsorship exposure on Racing UK’s various platforms, including through the TV channel, online, print and promotional activities.
Racing UK Commercial Director Nick Mills said: “I'm delighted that these four premium bookmakers are partnering the premium racing channel.
“We have enjoyed excellent relationships before with channel partners Coral, Ladbrokes and Sky Bet, and are delighted to welcome William Hill on board too. We all look forward to an exciting and fruitful 12 months ahead for racing.”
Racing UK broadcasts horseracing from 30 (33 from May 1) of the leading British racecourses and is shown on Sky 432 (UK, NI, ROI), Virgin Media 536 (UK) or UPC 411 (ROI). The channel currently numbers nearly 50,000 subscriptions and will be broadcasting from an extra three tracks from May 1, following Exeter, Perth and Kelso’s decision to join the service.
19 January 2012
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great
Chris Coleman | 3 months ago