Frankel to star in TV commercial
Friday 17 August 2012
Television viewers in the Yorkshire region are to get a glimpse of Frankel on their screens in the build-up to the Juddmonte International on Wednesday.
British Champions Series and Racing For Change have teamed up with the racecourse to advertise the superstar's intended appearance on the Knavesmire.
The 20-second commercial will promote the significance of Frankel's race at York and encourage viewers to visit the track in order to witness what could be his penultimate outing before retirement.
Rod Street, chief executive of British Champions Series, said: "We believe this is the first time that a racehorse's intended appearance on the track has been TV advertised in this country, so we hope it drives ticket sales and interest from the wider public.
"The Qipco British Champions Series is about taking the best of our sport to new audiences, so it seems very appropriate to advertise the fact that Frankel is due to race in Yorkshire."
The commercial will run on ITV Yorkshire at least 16 times over the weekend of August 18 and 19, in advertising slots at both peak evening times and during the day.