Digital Marketing Executive
An exciting opportunity to join Racing UK as an Online Marketing Executive has arisen. Working within the Online team the role will require the successful applicant to help grow Racing UK digital assets.
Part-owned by Racing UK, Racing Plus are launching a series of online and mobile assets in March 2011. The successful applicant will be key in helping to develop these.
Key objectives
- To assist in building traffic on Racing UK and Racing Plus web and mobile assets
- To provide up to date reporting for all Racing UK and Racing Plus web and mobile assets
- To help support bookmaker sponsors with their digital assets
Key responsibilities
- Manage the primary affiliate networks and wider ad serving platforms
- Help to manage Pay per Click (PPC) campaigns for racinguk.com and racingplus.co.uk
- Help to optimise the racinguk.com and racingplus.co.uk websites through effective use of SEO
- Monitor and help to maintain Social Media channels (Facebook and twitter) for both brands.
- Using web analytics, provide up to date and meaningful KPI reports for all digital channels
- Monitor the Racing UK website to ensure content is kept up to date
- Work alongside the other (offline) marketing teams to ensure their digital business needs are
met.
- Work alongside digital marketing agency Chroma with delivery of projects.
- Assist with the seven bookmaker sponsors’ digital needs (banner ads, email campaign
distribution, social media, etc
- Provide relief support for in-house customer services.
Essential
- Good understanding of Digital Marketing
- Degree-level qualification or similar, plus 1-2 years digital marketing experience
- Experience in website content editing (any modern CMS)
- Good Microsoft Excel skills
Preferable
- An interest/good understanding of horse racing
- A keen interest/understanding of digital media
- Experience using Photoshop
- Experience with some (but not necessarily all) digital marketing platforms including;
- Analytics platforms (Google Analytics, Omniture, etc),
- Ad serving platforms (such as Open X, Doubleclick, etc),
- Affiliate networks (such as Tradedoubler, Commission Junction, etc),
- Email software (such as Dynamic Messenger, Cheetahmail, etc)
To apply send a short covering letter and your CV to recruitment@racinguk.com Please add Online Marketing Executive to the subject line of your email)
